About Us

At Lingoinn, we believe the most effective way of learning Chinese is through stimulating, fun experiences. We were founded by Yinghong Huang, author and university lecturer in the UK, who combines her expertise in teaching Mandarin to English speakers with her passion of promoting the language and Chinese culture to people around the world.

Our immersive learning programmes are carefully designed to best suit learners’ needs and goals, enabling them to learn fast. More than our expertise though, is our genuine care for learners. We’ll always be there for you, offering personal advice and support before and during your stay with our teachers. For us, giving you an unforgettable experience is what really matters.

Our Mission

To be the bridge between Eastern and Western culture, helping people from all walks of life to see China and Taiwan with their own eyes and learn Chinese through unique and memorable experiences.

Our Values

Excellence

We love what we do, and we have high standards in offering our students a unique experience. We challenge ourselves on each detail and our professionalism is reflected in the ways we handle enquires, plan our programmes and teach our students.

Openness

We welcome new ideas and opinions, especially if they inspire us to achieve great things. We advocate openness within our team and between students and teachers to help us unlock each other’s potential and thrive together.

Sharing and Collaboration

We think the world is diverse and sharing is essential -sharing ideas and cultures between learners and teachers, sharing knowledge and resources between countries. Sharing and collaboration help us to expand our perspectives and discover a new universe.

Meet The Team

Yinghong

Founder and Academic Director
Teacher at heart, Yinghong loves sharing the beauty of the Chinese language and culture with students. Professionally trained with nearly two decades of teaching experience in the UK government, Higher Education and multinational corporations, she has published learning books to share her knowledge and expertise. Yinghong is a keen culinary culture explorer and loves to try holiday recipes in her kitchen. Being born in Shanghai, she has a taste for retro glamour and is fond of vintage items.

Yinghong

Founder and Academic Director
Patricia

Head of Strategy and Marketing
Patricia is all about empowering entrepreneurs to build strong brands. With over 10 years of experience in branding and marketing strategy, she has managed a variety of consulting projects for global brands and startups, joining Lingoinn to lead our marketing and business strategy. Originally from Brazil, she is passionate about social entrepreneurship and innovation, having worked in recent years with accelerator programmes focused on impactful startups. She is always up for new challenges and has set up her own consulting to support purpose-led organisations. In her spare time, she loves to spend time travelling with her husband and experiencing new cultures.

Patricia

Head of Strategy and Marketing
Abigail

Digital Marketing Executive
A passionate Mandarin learner, Abigail fell in love with the language and began her learning journey in 2019. After connecting with her teacher Yinghong, she joined Lingoinn to help with the company’s social media accounts. With a marketing degree and experience creating digital content, Abigail is a perfect ambassador to share the company’s mission and connect with language enthusiasts. When she is not working, Abigail likes to read, hang out with friends, or go sightseeing.

Abigail

Digital Marketing Executive
Natasha

Copywriter
Half Chinese but having never learned how to speak the language, Natasha took matters into her own hands and signed up to an evening Mandarin course in 2013. Six years, one HSK 4 certificate and a Chinese husband later, she reconnected with her original teacher Yinghong and joined Lingoinn as a copywriter, blogger and eagle-eyed proofreader. By day, she’s a Senior Copywriter of 10+ years’ experience. By night (and at weekends), she’s a keen baker and food blogger.

Natasha

Copywriter
Guan

Recruitment Coordinator Singapore
Growing up bilingual and in a culturally diverse environment of Singapore, Guan gained a love for learning new languages and exploring new cultures. She is keen to help others nurture a love for languages too. Introduced via her university to Lingoinn, Guan is currently supporting Lingoinn's global growth in Singapore. In her spare time, Guan loves to read and explore the natural world.

Guan

Recruitment Coordinator Singapore
Peyton

Recruitment Coordinator Taiwan
Being a lover of adventure, Peyton enjoys nature, backpacking trips, and cultural exchange. Having worked in Taiwan and Hungary with extensive experience in sales and customer services, she joined Lingoinn to lead its development in Taiwan, where she was born and raised. Believing in Lingoinn's mission to bridge cultures, her adventure continues.

Peyton

Recruitment Coordinator Taiwan