At Lingoinn, we believe the most effective way of learning Chinese is through stimulating, fun experiences. We were founded by Yinghong Huang, author and university lecturer in the UK, who combines her expertise in teaching Mandarin to English speakers with her passion of promoting the language and Chinese culture to people around the world.
Our immersive learning programmes are carefully designed to best suit learners’ needs and goals, enable them to learn fast. More than our expertise though, is our genuine care for learners. We’ll always be there for you, offering personal advice and support before and during your stay with our teachers. For us, giving you an unforgettable experience is what really matters.
Our Mission
To be the bridge between Eastern and Western culture, helping people from all walks of life to see China with their own eyes and learn Chinese through unique and memorable experiences.
Our Values
Excellence
We love what we do, and we have high standards in offering our students a unique experience. We challenge ourselves on each detail and our professionalism is reflected in the ways we handle enquires, plan our programmes and teach our students.
Openness
We welcome new ideas and opinions, especially if they inspire us to achieve great things. We advocate openness within our team and between students and teachers to help us unlock each other’s potential and thrive together.
Sharing and Collaboration
We think the world is diverse and sharing is essential. Sharing ideas and cultures between learners and teachers, sharing knowledge and resources between countries. Sharing and collaboration help us to expand our perspectives and discover a new universe.
Meet The Team
Yinghong
Founder and Academic Director
Yinghong
Founder and Academic Director
Teacher at heart, Yinghong loves sharing the beauty of Chinese language and culture with students. Professionally trained with nearly two decades of teaching experience in the UK government, Higher Education and multinational corporations, she has also published learning books, sharing her knowledge and expertise. She founded Lingoinn to promote fun immersive learning, a method that she firmly believes in is yet underused. Yinghong is a keen culinary culture explorer and loves to try holiday recipes in her own kitchen. Being born in Shanghai, she has a taste for retro glamour and is fond of vintage items.
Patricia
Head of Strategy and Marketing
Patricia
Head of Strategy and Marketing
Patricia is all about empowering entrepreneurs to build strong brands. With over 10 years of experience in branding and marketing strategy, she has managed a variety of consulting projects for global brands and startups, joining Lingoinn to lead our marketing and business strategy. Originally from Brazil, she is passionate about social entrepreneurship and innovation, having worked in recent years with accelerator programmes focused on impactful startups. She is always up for new challenges and has set up her own consulting to support purpose-led organisations. In her spare time, she loves to spend time travelling with her husband and experiencing new cultures.
Lin
China Business Development Executive
Lin
China Business Development Executive
Has worked many years in a well-known corporation in Shanghai, Lin possesses good knowledge of Chinese policies and market. Her work experience covers administration, marketing and channel management. Lin loves Chinese culture and is passionate about promoting it to the world. She joined Lingoinn in 2018 focusing on teacher recruitment in China. She plays an important role to ensure the smooth delivery of our programmes.
Halima
Digital Marketing Executive
Halima
Digital Marketing Executive
Coming from a culturally diverse background, Halima has had a passion for languages since childhood, most recently undertaking Mandarin as her new challenge. Following a year of study, Halima travelled to China with Lingoinn in 2019. This experience has deepened her understanding about China, so she joined the team as a social media strategist and marketing executive to help others share her journey. An undergraduate student of International Political Economy, Halima enjoys discovering new cultures through travel, food and art.
Natasha
Copywriter
Natasha
Copywriter
Half Chinese but having never learned how to speak the language, Natasha took matters into her own hands and signed up to an evening Mandarin course in 2013. Six years, one HSK 4 certificate and a Chinese husband later, she reconnected with her original teacher Yinghong and joined Lingoinn as a copywriter, blogger and eagle-eyed proofreader. By day, she’s a Senior Copywriter of 10+ years’ experience. By night (and at weekends), she’s a keen baker and food blogger.
Let’s have a chat
Whether you have an enquiry, want to discuss what best suits your goals or need some advice to choose your teacher, we’d love to hear from you!
